Mr S. SUDARSHAN REDDY, SREEKANTH MUDDAM. A STUDY ON RETAIL INVESTORS’ INVESTMENT PREFERENCES IN EQUITY MARKETS AND THE DETERMINANTS OF THEIR DECISION-MAKING. Int. J. Data. Sci. IoT. Manag. Syst. [Internet]. 2026 Mar. 13 [cited 2026 May 18];5(1):282-9. Available from: https://ijdim.com/journal/index.php/ijdim/article/view/374