Akhtar Ali, Roseline Tsen. QUANTIFYING THE IMPACT OF SOCIAL MEDIA MARKETING CAMPAIGNS: ENGAGEMENT AND RETURNS. Int. J. Data. Sci. IoT. Manag. Syst. [Internet]. 2023 Nov. 5 [cited 2026 Jun. 4];2(4):6-10. Available from: https://ijdim.com/journal/index.php/ijdim/article/view/82