Akhtar Ali, and Roseline Tsen. “QUANTIFYING THE IMPACT OF SOCIAL MEDIA MARKETING CAMPAIGNS: ENGAGEMENT AND RETURNS”. International Journal of Data Science and IoT Management System 2, no. 4 (November 5, 2023): 6–10. Accessed June 4, 2026. https://ijdim.com/journal/index.php/ijdim/article/view/82.