DR. ASHWANI KUMAR; DR.MAANI DUTT. THE ROLE OF DATA-DRIVEN DECISION MAKING IN ENHANCING RETURN ON INVESTMENT (ROI) AND SALES PERFORMANCE: AN EMPIRICAL STUDY. International Journal of Data Science and IoT Management System, [S. l.], v. 5, n. 3, p. 174–182, 2026. DOI: 10.64751/ijdim.2026.v5.n3.1139. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/1139. Acesso em: 9 jul. 2026.