DR. T. SUNDEEP PRASAD, DASARI PRIYANKA. ASSESSING THE IMPACT OF CUSTOMER AWARENESS ON PRODUCT ADOPTION AND BRAND LOYALTY: A CASE STUDY OF AIRTEL. International Journal of Data Science and IoT Management System, [S. l.], v. 5, n. 2(3), p. 242–249, 2026. DOI: 10.64751/. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/1050. Acesso em: 22 jun. 2026.