SWAPNIL SUDHAKARRAO KITEY, DR. RAMPRAKSH O. PANCHARIYA. Determinants of Marketing Effectiveness in IT Service Firms: A Study in Maharashtra. International Journal of Data Science and IoT Management System, [S. l.], v. 5, n. 1(N), p. 11–18, 2026. DOI: 10.64751/. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/782. Acesso em: 13 may. 2026.