MR S. SUDARSHAN REDDY; SREEKANTH MUDDAM. A STUDY ON RETAIL INVESTORS’ INVESTMENT PREFERENCES IN EQUITY MARKETS AND THE DETERMINANTS OF THEIR DECISION-MAKING. International Journal of Data Science and IoT Management System, [S. l.], v. 5, n. 1, p. 282–289, 2026. DOI: 10.64751/. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/374. Acesso em: 18 may. 2026.