MR. S. SREENIVASULU; GOWRI PRAVEEN KUMAR PANNANGI. EVALUATING THE IMPACT OF DIGITAL ADVERTISING ON CONTEMPORARY CONSUMER BUYING BEHAVIOR. International Journal of Data Science and IoT Management System, [S. l.], v. 5, n. 1, p. 111–119, 2026. DOI: 10.64751/. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/345. Acesso em: 21 apr. 2026.