AKHTAR ALI; ROSELINE TSEN. QUANTIFYING THE IMPACT OF SOCIAL MEDIA MARKETING CAMPAIGNS: ENGAGEMENT AND RETURNS. International Journal of Data Science and IoT Management System, [S. l.], v. 2, n. 4, p. 6–10, 2023. DOI: 10.64751/. Disponível em: https://ijdim.com/journal/index.php/ijdim/article/view/82. Acesso em: 4 jun. 2026.