Dr. T. Sundeep Prasad, Dasari Priyanka 2026. ASSESSING THE IMPACT OF CUSTOMER AWARENESS ON PRODUCT ADOPTION AND BRAND LOYALTY: A CASE STUDY OF AIRTEL. International Journal of Data Science and IoT Management System. 5, 2(3) (Jun. 2026), 242–249. DOI:https://doi.org/10.64751/.