1 Farooqhussai M, 2 M Siddu, 3 C Shiva Sai, 4 B Bharath, 5G Dattu Sai 2026. A DATA-DRIVEN APPROACH TO ANALYZING ECOMMERCE SALES PERFORMANCE, DEMAND PATTERNS, AND CUSTOMER ENGAGEMENT STRATEGIES. International Journal of Data Science and IoT Management System. 5, 2(2) (Jun. 2026), 961–972. DOI:https://doi.org/10.64751/.