1Mr. G. Narendra Babu, 2Mudigondla Prasanna Kumar,3Paddam Dileep 2026. A Comparative Study of Consumer Awareness, Preferences, and Perceived Value Towards Amazon Prime and Netflix. International Journal of Data Science and IoT Management System. 5, 1 (Mar. 2026), 1197–1208. DOI:https://doi.org/10.64751/.