CUSTOMER CHURN DASHBOARD

Abstract

Customer churn refers to the situation where customers stop using a company’s products or services. High customer churn can negatively affect the growth and profitability of a business. Therefore, it is important for organizations to analyze customer data and understand the factors that lead to customer churn. 6 The Customer Churn Dashboard is designed to analyze customer information and present key insights through data visualization. The dashboard helps in identifying patterns related to customer behavior, churn rate, and customer segments. By using charts, graphs, and tables, the system provides a clear view of customer statistics and trends. In this project, customer data is collected and analyzed using data analysis tools. The processed data is then displayed through an interactive dashboard that helps users easily interpret the information. The dashboard shows important metrics such as total customers, churn percentage, customer distribution, and service usage. The main objective of this project is to provide a simple and effective way to analyze customer data and support better decision-making. By understanding customer behavior, businesses can take appropriate measures to improve customer retention and reduce churn.