STUDY OF FINANCIAL PLANNING & PORTFOLIO MANAGEMENT

Abstract

The study titled “Study of Financial Planning & Portfolio Management” focuses on understanding the importance of financial planning and effective portfolio management in achieving individual and organizational financial goals. Financial planning helps individuals allocate their income, savings, and investments systematically to ensure financial security and future growth. Portfolio management, on the other hand, involves selecting and managing investment options such as equities, mutual funds, bonds, and other financial instruments to maximize returns while minimizing risk. The primary objective of this study is to analyze investor awareness, investment preferences, risk perception, and the role of portfolio diversification in financial decision-making. The research also examines how financial institutions, advisors, and market conditions influence investment behavior. Data for the study is collected through both primary and secondary sources, including questionnaires, journals, books, and financial reports.